Bernie’s Story Is The Best . . .

Laura Bedrossian

. . . on Snapchat.

This past Tuesday (April 19th)was the latest of the state primaries for what feels like the longest election year yet—and we’re not even close to being done yet.

While campaigns have historically been as rough as this one with candidates doing whatever they could to get the attention of voters, only recent campaigns have had the benefit of the far-reaching realm of social media.

What I noticed on Tuesday was a fun way Bernie Sanders’ campaign got the attention of Snapchat users in NYC—the geofilter.

I personally don’t send snaps often, but I do look at what my connections on the platform send daily and I absolutely always play with the filters to see what’s new (they’re fun!). So Sanders’ geofilter was a smart move to get the attention of users whether or not they’re in tune with what’s happening in the election because the Sanders campaign is getting Bernie’s name out in front of even more users.

Though, that’s not to say that the other candidates aren’t using social media in a smart way, but it was the first geofilter/filter I have seen from a presidential candidate.

To see more about how the candidates are doing across social media, check out this article from CNET.